The FIFA World Cup 2026 has secured an impressive roster of official sponsors, partners, and supporters, reflecting its unmatched status as the world’s biggest sporting event. You need to know all about the FIFA World Cup 2026 Sponsors and Supporters for the USA, Canada and Mexico.
At the top, FIFA’s Official Partners include iconic global brands like Adidas, Coca-Cola, Hyundai-Kia, Visa, Aramco, Lenovo, and Qatar Airways, who maintain multi-year partnerships with FIFA and have exclusive rights across multiple tournaments.
The second-tier FIFA World Cup 2026 Sponsors include powerful names like Budweiser (Anheuser-Busch), McDonald’s, Bank of America, Frito-Lay (Lay’s), Mengniu Dairy, Unilever, and Verizon, actively promoting the event in key regional markets such as North America, Europe, and Asia.
In addition, the FIFA Supporters and Suppliers group — including Diageo, The Home Depot, Rock-It Cargo, Valvoline, and American Airlines — plays a crucial role in operations, logistics, and on-ground activation.
These sponsorships not only fund and promote the tournament but also enhance fan experiences, brand engagement, and the global reach of the FIFA World Cup 2026 across every continent.
How much can FIFA earn from the FIFA World Cup 2026 Sponsors?
Table of Contents
The 2026 FIFA World Cup will be a significant global event, introducing an expanded 48-team format and being hosted across 16 cities and stadiums in the United States, Canada, and Mexico.
This multi-host model is expected to generate significant economic benefits, with an estimated total expenditure of $13.9 billion. This figure is primarily driven by tourism, investments from local and international brands, and direct investments from FIFA.
This financial structure marks a significant shift from the extensive infrastructure spending typically associated with recent single-host events.
The 2026 FIFA World Cup is poised to be the most extensive version of the tournament ever. For the first time, it will feature an expanded format with 48 teams, a notable increase from the previous 32. Additionally, this edition will be jointly hosted by three countries: the United States, Canada, and Mexico.
This significant event will last for 39 days, from June 11 to July 19, 2026, featuring 104 matches Scheduled across 16 carefully chosen host cities. The majority of the matches will take place in the United States, which will host games in 11 cities, while Mexico will host three cities, and Canada will host two.
Key venues for the tournament include MetLife Stadium in New York/New Jersey, which will host the Final, and the iconic Estadio Azteca in Mexico City, which is scheduled to hold the opening match. Dallas will host the most matches overall, with a total of nine, highlighting the event’s distributed nature.
A Comprehensive Analysis of FIFA World Cup 2026 Sponsors and Supporters, and Societal Impact on the Economy.
FIFA World Cup 2026 Sponsors and Supporters
The 2026 World Cup represents a massive commercial opportunity, attracting top-tier global brands. FIFA has adopted a new commercial approach, offering more regional and shorter-term deals.
Here are sponsors and brands for the FIFA World Cup 2026 with Company Name and Category.
| Category | Company Name | Description |
|---|---|---|
| FIFA Partners | Adidas | Official kit and technical partner / long-term FIFA partner. |
| Coca-Cola | Global beverage partner. | |
| Hyundai-Kia | Official automotive partner (Hyundai & KIA group). | |
| Aramco | Major worldwide partner (exclusive energy category partner). | |
| Lenovo | Official FIFA Technology Partner. | |
| Qatar Airways | Official airline partner. | |
| Visa | Official payment technology partner. | |
| Sponsors | Anheuser-Busch InBev (AB InBev / Budweiser) | Official beer / brewing partner. |
| Bank of America | Official bank sponsor for FIFA World Cup 26™. | |
| Frito-Lay (Lay’s) | Official snacks partner. | |
| McDonald’s | Official restaurant partner. | |
| Mengniu Dairy | Official dairy products sponsor (China). | |
| Unilever (Dove Men+Care) | Official personal-care sponsor. | |
| Verizon | Official telecommunication services sponsor for visiting fans / stadium connectivity. | |
| Hisense | Official electronics / display sponsor. | |
| American Airlines | Official North American airline supplier. | |
| Supporters | Diageo | Official spirits supporter (Americas / selected markets). |
| The Home Depot | Official host city / infrastructure supporter. | |
| Rock-it Cargo | Official logistics and event cargo provider. | |
| Valvoline | Official World Cup 26™ supporter offering fan experiences and promotions. | |
| Airbnb | Official alternative accommodation and experiences partner. | |
| Doordash | Food ordering Provider |
Detailed information on the FIFA World Cup 2026 Sponsors list
Key 2026 FIFA World Cup Sponsors/Partners by Tier
Tier 1 FIFA Partners: Long-standing global partners like Adidas, Coca-Cola, Hyundai-Kia, Visa, and Qatar Airways continue their association, joined by new major players such as Aramco and Lenovo.
Tier 2 FIFA World Cup Sponsors: This category includes major brands like Anheuser-Busch, Bank of America, Frito-Lay, McDonald’s, Mengniu Dairy, Unilever, and Verizon.
Tier 3 Tournament Supporters: Local and regional brands often fill this tier, including Diageo, The Home Depot, Rock-It Cargo, and Valvoline for the North American edition.
Official Suppliers: Companies like American Airlines secure deals as official suppliers, often with specific regional rights.
| Tier | Brands |
|---|---|
| Tier 1 Partners | Aramco, Adidas, Coca-Cola, Hyundai-Kia, Lenovo, Qatar Airways, Visa |
| Tier 2 Sponsor | Anheuser-Busch (Budweiser), Bank of America, Frito-Lay (Lay’s), McDonald’s, Mengniu Dairy, Unilever, Verizon |
| Tier 3 Supporters | Diageo, The Home Depot, Rock-It Cargo, Valvoline, Airbnb |
| Suppliers | American Airlines |
City sponsors
| Atlanta | Cox Enterprises Georgia-Pacific NAPA Auto Parts Southern Company |
| Dallas | Arca Continenta |
| Houston | Houston Methodist Hospital NRG Energy Quanta Services Visit Sugar Land |
| Kansas City | Black & Veatch Populous Purina |
| Los Angeles | Discover Los Angeles Los Angeles Metro Archer Aviation |
| Miami | Florida Sports Foundation Greater Miami Convention & Visitors Bureau Miami Miami Beach Miami-Dade County |
| New York/New Jersey | Onyx Equities Paul, Weiss, Rifkind, Wharton & Garrison |
| San Francisco Bay Area | Boston Consulting Group Electronic Arts Kaiser Permanente |
| Seattle | Puyallup Tribe of Indians |
Please can you advise when you allow your Partners and Sponsors to start promoting their involvement with the 2026 World Cup. We are studying sponsorship and influence at the University of Greenwich in the UK and it is interesting to see the activation strategies and timings allowed by FIFA for the World Cup. Thank you.
Hi Mark,
Thank you for your interest! FIFA’s commercial activation windows for World Cup 2026 partners are managed officially through FIFA’s marketing team. Currently, only confirmed global partners are allowed activation rights.
Further sponsorship structure and partnership information will be updated on FIFA’s official site as new sponsors are announced in phases leading up to 2026.
We will continue to update our page as more details become available.
Thanks again for reaching out and good luck with your research!
I would like become a Volunteer for FIFA Cup 2026 in LA California. Where do I apply?
Hi Tawnia,
Thank you for your interest! It’s great to hear you want to volunteer at the FIFA World Cup 2026. The Volunteer Programme will be managed officially by FIFA, and recruitment usually starts closer to the event.
You can check complete information and stay updated here:
https://www.fifaworldcupnews.com/become-a-volunteer-2026-fifa-world-cup/