The FIFA World Cup 2026 has secured an impressive roster of official sponsors, partners, and supporters, reflecting its unmatched status as the world’s biggest sporting event. You need to know all about the FIFA World Cup 2026 Sponsors and Supporters for the USA, Canada and Mexico.
At the top, FIFA’s Official Partners include iconic global brands like Adidas, Coca-Cola, Hyundai-Kia, Visa, Aramco, Lenovo, and Qatar Airways, who maintain multi-year partnerships with FIFA and have exclusive rights across multiple tournaments.
The second-tier FIFA World Cup 2026 Sponsors include powerful names like Budweiser (Anheuser-Busch), McDonald’s, Bank of America, Frito-Lay (Lay’s), Mengniu Dairy, Unilever, and Verizon, actively promoting the event in key regional markets such as North America, Europe, and Asia.
In addition, the FIFA Supporters and Suppliers group — including Diageo, The Home Depot, Rock-It Cargo, Valvoline, and American Airlines — plays a crucial role in operations, logistics, and on-ground activation. These sponsorships not only fund and promote the tournament but also enhance fan experiences, brand engagement, and the global reach of the FIFA World Cup 2026 across every continent.
How much FIFA Can earn from the FIFA World Cup 2026 Sponsors?
The 2026 FIFA World Cup will be a significant global event, introducing an expanded 48-team format and being hosted across 16 cities and stadiums in the United States, Canada, and Mexico.
This multi-host model is expected to generate significant economic benefits, with an estimated total expenditure of $13.9 billion. This figure is primarily driven by tourism, investments from local and international brands, and direct investments from FIFA. This financial structure marks a significant shift from the extensive infrastructure spending typically associated with recent single-host events.
The 2026 FIFA World Cup is poised to be the most extensive version of the tournament ever. For the first time, it will feature an expanded format with 48 teams, a notable increase from the previous 32. Additionally, this edition will be jointly hosted by three countries: the United States, Canada, and Mexico.
This significant event will last for 39 days, from June 11 to July 19, 2026, featuring 104 matches Scheduled across 16 carefully chosen host cities. The majority of the matches will take place in the United States, which will host games in 11 cities, while Mexico will host three cities, and Canada will host two.
Key venues for the tournament include MetLife Stadium in New York/New Jersey, which will host the Final, and the iconic Estadio Azteca in Mexico City, which is scheduled to hold the opening match. Dallas will host the most matches overall, with a total of nine, highlighting the event’s distributed nature.
A Comprehensive Analysis of FIFA World Cup 2026 Sponsors and Supporters, and Societal Impact on the Economy.
FIFA World Cup 2026 Sponsors and Supporters
The 2026 World Cup represents a massive commercial opportunity, attracting top-tier global brands. FIFA has adopted a new commercial approach, offering more regional and shorter-term deals.
Here are sponsors and brands for the FIFA World Cup 2026 with Company Name and Category.
| Category | Company Name | Description |
|---|---|---|
| Sponsors | Anheuser-Busch InBev (AB InBev) | US-Belgian-Brazilian multinational drink and brewing company. |
| Bank of America (BOA) | An American subsidiary of PepsiCo that manufactures, markets, and sells snack foods. | |
| Frito-Lay (Lay’s) | The world’s largest fast-food restaurant chain. | |
| Saudi Aramco | Four-year global partnership with FIFA for advertising across the world. | |
| McDonald’s | 2nd second-largest banking institution in the United States and the world by market capitalisation. | |
| Mengniu Dairy | Chinese manufacturing and distribution company of dairy products and ice cream. | |
| Lenovo | The official FIFA Technology Partner for the 2026 World Cup. | |
| Unilever (Dove Men+Care) | Body and face washes developed specifically for men’s skin. | |
| Verizon | Named the Official Telecommunication Services Sponsor for the FIFA World Cup 26. | |
| Qatar Airways | Operating flights, charter flights, football fans, and shuttle flights in the World Cup. | |
| Supporters | Rock-it Cargo | Will provide planning, management, and event logistics services for the United States World Cup. |
| Home Depot | To help build the foundation for the future of soccer in the U.S. | |
| NRG Energy (Houston) | Partnered with the FIFA World Cup 26 Houston Host Committee as an official supporter. | |
| Valvoline | Operating flights, charter flights, football fans, and shuttle flights during the World Cup. |
Detailed information of FIFA World Cup 2026 Sponsors list
Key 2026 FIFA World Cup Sponsors/Partners by Tier
Tier 1 FIFA Partners: Long-standing global partners like Adidas, Coca-Cola, Hyundai-Kia, Visa, and Qatar Airways continue their association, joined by new major players such as Aramco and Lenovo.
Tier 2 FIFA World Cup Sponsors: This category includes major brands like Anheuser-Busch, Bank of America, Frito-Lay, McDonald’s, Mengniu Dairy, Unilever, and Verizon.
Tier 3 Tournament Supporters: Local and regional brands often fill this tier, including Diageo, The Home Depot, Rock-It Cargo, and Valvoline for the North American edition.
Official Suppliers: Companies like American Airlines secure deals as official suppliers, often with specific regional rights.
| Tier | Brands |
|---|---|
| Tier 1 Partners | Aramco, Adidas, Coca-Cola, Hyundai-Kia, Lenovo, Qatar Airways, Visa |
| Tier 2 Sponsor | Anheuser-Busch (Budweiser), Bank of America, Frito-Lay (Lay’s), McDonald’s, Mengniu Dairy, Unilever, Verizon |
| Tier 3 Supporters | Diageo, The Home Depot, Rock-It Cargo, Valvoline |
| Suppliers | American Airlines |
