A complete list of companies that ended FIFA partnerships and the confirmed sponsors for the 2026 World Cup. Learn who left, why, and who’s stayed on. As FIFA gears up for the 2026 World Cup, the tournament’s commercial landscape remains a major point of interest not just for fans but for marketers and investors.
While a handful of brands historically exited FIFA during the 2014–15 fallout, most top-tier partners have since renewed or extended their deals.
This article compiles the sponsors that dropped their FIFA partnerships and the confirmed continuing sponsors for 2026, providing a single reference for anyone tracking sponsorship shifts ahead of North America 2026.
Below we list the companies that left FIFA, followed by the official and widely reported partners who will support the 2026 tournament (Adidas, Coca-Cola, Visa, Budweiser/AB InBev, Hyundai/KIA, etc.).
Read on for context on why some brands withdrew, what it means for FIFA’s commercial strategy, and which sponsorships signal long-term stability going into 2026.
List of Companies That Have Ended FIFA Sponsorships (Historical Context)
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Major Sponsors Who Left FIFA (2014-2015)
The following companies ended their FIFA sponsorships after their contracts expired, following various scandals and corruption investigations:
Top-Tier FIFA Partners Who Left:
- Sony – Electronics giant that was a FIFA Partner
- Emirates Airlines – Aviation sponsor (replaced by Qatar Airways)
Second-Tier Official World Cup Sponsors Who Left:
- Castrol – Oil and lubricants company (BP subsidiary)
- Continental – Tire and automotive parts manufacturer
- Johnson & Johnson – Healthcare and consumer products company
2026 World Cup Current Sponsor Status
For the 2026 FIFA World Cup, most major sponsors have renewed their partnerships rather than dropped out:
Confirmed Continuing Sponsors for the 2026 FIFA World Cup:
- Adidas (since 1970, extended through 2030)
- Coca-Cola (since 1950, extended through 2030)
- Visa (renewed through 2026)
- Budweiser/AB InBev (renewed despite Qatar 2022 issues)
- Hyundai/KIA (extended through 2030)
- Qatar Airways (through 2027)
New Sponsors Added for 2026 World Cup
- Aramco (Major Worldwide Partner through 2027)
- Lenovo (Official Technology Partner through 2027)
- Bank of America (Official Bank Sponsor through 2026)
- Verizon (Official Telecommunication Services Sponsor through 2027)
- The Home Depot (Official Home Improvement Retail Supporter)
Important Notes:
The 2026 World Cup actually shows increased sponsor interest rather than departures, with FIFA securing several new major partnerships for the expanded tournament.
- No major sponsors have specifically “dropped” FIFA for 2026 – most departures occurred around 2014-2015 during major corruption scandals
- Stadium naming rights issue: Many US stadiums will temporarily drop corporate sponsor names during the tournament (like AT&T Stadium becoming “Dallas Stadium”) due to FIFA regulations, but this doesn’t mean these companies have ended sponsorships
- Some venues faced withdrawal threats: SoFi Stadium in Los Angeles initially threatened to withdraw due to commercial disagreement disputes, but this was resolved
