You need to know all about the FIFA World Cup 2026 Sponsors list for the USA, Canada and Mexico.
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The FIFA World Cup is about bringing all the competition to places where there is an opportunity to grow the game. A sports apparel sponsor creates a set of incredible adverts on TV, Social media, digital media, and more.
Sponsors play a crucial role in supporting the game financially and in helping to build a large audience in specific regions.
Many industries and related brands are willing to be on the sponsor’s list. The FIFA World Cup is one of the biggest platforms for every footballer, as well as an effective international marketing platform for the advertising company.
All top brands like Adidas, Coca-Cola, AB InBev, McDonald’s, Chinese dairy company Mengniu, and Unilever have become part of FIFA.
New partners for the 2026 FIFA World Cup are going to be the Chinese dairy company Mengniu, an Official Sponsor for the FIFA World Cup 26. Also, we can see on the official FIFA website that there are some sports brands, soft drinks, airways, cars, movies, and other companies.
Understanding the financial scope of the FIFA World Cup requires a clear distinction between different categories of “costs.” The expenses for the 2022 FIFA World Cup Qatar were $1,696 million, and for the 2018 FIFA World Cup Russia were $1,824 million.
These figures align closely with FIFA’s direct operational investments in staging the tournaments, rather than the much larger overall expenditures by the host countries on infrastructure and event-related development.
For Qatar 2022, FIFA’s total investment in the tournament was USD 1,831 million, with a net investment of USD 1,708 million after accounting for USD 123 million in contributions from the host country. This net figure closely matches the user’s $1,696 million.
Similarly, for Russia 2018, FIFA’s actual expenses for the World Cup within the 2019-2022 cycle amounted to USD 1,831 million, which is very close to the stated $1,824 million.
For the 2026 FIFA World Cup across North America, the total estimated expenditure, encompassing all sources, is projected to be $13.9 billion. This comprehensive figure includes capital investments, host city costs, FIFA’s budget, and anticipated tourist spending.
The breakdown of this $13.9 billion is as follows: tourism expenditure accounts for $7.5 billion (54%), FIFA expenditure for $3.8 billion (27%), host city operational expenditure for $1.8 billion (13%), and capital investments for $0.9 billion (6%).
With 11 of the 16 host cities, the United States is projected to generate $11.1 billion of the total, including $2.9 billion from FIFA and $6.4 billion from expected tourist spending.
All the numbers indicate how the 2026 FIFA World Cup will be organised and highlight what a significant platform it is for international brands to connect with the world. This event presents an opportunity to become part of the FIFA World Cup 2026 sponsors list.
The FIFA World Cup 2026, meanwhile, will be the first to be hosted by three countries, with 48 participating teams and 104 matches in 16 cities across Canada, Mexico, and the United States. Here we are sharing the FIFA World Cup 2026 Sponsors list below-
List of FIFA World Cup 2026 Partners | FIFA Global Rights Holders
| S No | Brands | Role |
|---|---|---|
| 1 | Adidas | Providing the official match balls for all tournaments |
| 2 | Aramco | Financial and product support for FIFA events |
| 3 | Hyundai/Kia Motors | An official mobility partner of FIFA through 2030 |
| 4 | Qatar Airways | Official international Airline Sponsor until 2030 |
| 5 | Coca-Cola | Brand activation, marketing, and fan engagement across |
| 6 | Lenovo | Providing technology and smart solutions |
| 7 | Visa | FIFA’s Official Payment Technology Partner |
The above seven Sponsors have been connected with FIFA for a long time. FIFA generated over $5.8 billion in revenue during the 2019–2022 cycle, finishing with a net profit of $1.2 billion and cash reserves exceeding $3.9 billion.
The FIFA World Cup is the perfect opportunity for all the brands to showcase their innovative technology, launch new products, strengthen their brand image, and enhance the fan experience.
The FIFA World Cup 2026 is the first to feature 48 teams and 3 host countries: Canada, Mexico, and the United States. It will take place from Thu, 11 June 2026 to Sun, 19 Jul 2026.
Here is the list of the top sponsors for the FIFA World Cup 26. Argentina is the defending champion. FIFA is reaping 7.5 billion USD of revenue while Qatar is receiving only 1.56 billion USD.
FIFA World Cup 2026 Sponsors list
In total, the 2026 FIFA World Cup will have 7 new official brand sponsorship partners by the end of March.
- AB InBev Budweiser (Alcoholic beverage and part of Anheuser-Busch InBev)
- American Airlines
- Bank of America
- Frito-Lay (Lay’s)
- Hisense
- McDonald’s (Restaurants & real estate)
- Mengniu Dairy
- Unilever (Dove Men+Care)
- Verizon
Who are the New FIFA World Cup 2026 Sponsors list?
In total, 6 new official brand sponsors will be announced by FIFA, including two FIFA World Cup supporters, three from North American supporters and one from South American supporters.
FIFA World Cup supporters
Valvoline and Rock-it Cargo are FIFA World Cup Supporters in the United States.
- Rock-it Cargo
- Valvoline
List of the North American supporters
- Airbnb
- Diageo
- Home Depot
List of the South American supporters
- Diageo
Fans will see kits from Adidas, Hummel, Kappa, Majid, Marathon, New Balance, Nike, One All Sports, and Puma. Qatar Airways was added as a new sponsor of the 2022 FIFA World Cup and FIFA.
As a partnership with FIFA, Qatar Airways is Marketing and promoting the upcoming tournament. The agreement between FIFA and Qatar Airlines is the world’s largest in the airline’s history.
McDonald’s is a big supporter and valued partner of football and has sponsored FIFA tournaments since the 1994 FIFA World Cup.
This time, McDonald’s, the fast food chain restaurant, has signed a new contract with FIFA to remain as a World Cup sponsor until the 2026 edition in the United States, Canada, and Mexico.
Snack producer Frito-Lay, a subsidiary of PepsiCo, has signed on as a global sponsor of the 2026 FIFA World Cup in North America and the 2027 Women’s World Cup in Brazil.
In March 2016, FIFA announced that Dalian Wanda would be a major sponsor for international events until the 2030 World Cup.
Hyundai has been a FIFA sponsor since 1999, meaning the new deal will take the relationship between the two parties past the 30-year mark.
FIFA renews top-tier Hyundai sponsorship until 2030, and the company includes promotion of future mobility brands Boston Dynamics and Supernal.
All the FIFA World Cup 2026 Sponsors List and Supporters List
- Anheuser-Busch InBev – AB InBev is a multinational beverage and brewing company with US, Belgian, and Brazilian roots, headquartered in Leuven.
- American Airlines –
- Bank of America – BOA is the 2nd largest banking institution in the United States and the world by market capitalisation.
- Frito-Lay (Lay’s) – Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells snack foods.
- Hisense – Hisense is dedicated to improving the fan experience with its advanced display technology, strong brand presence, and engaging fan campaigns, bringing the thrill of the World Cup to homes around the world.
- McDonald’s – It is the world’s largest fast-food restaurant chain that has been serving customers for over 80 years.
- Mengniu Dairy – It is a Chinese manufacturing and distribution company of dairy products and ice cream.
- Unilever (Dove Men+Care) – Dove Men+Care body and face washes are developed specifically for men’s skin.
- Verizon – Verizon was named the Official Telecommunication Services Sponsor for the FIFA World Cup 26.
- Rock-it Cargo (FIFA World Cup Supporters): It will provide planning, management, and event logistics services for the United States World Cup.
- Valvoline (FIFA World Cup Supporters): It is the Supporters of the World Cup.
- Airbnb (FIFA World Cup Supporters): Airbnb joins the FIFA World Cup 2026 Supporters list, aiming to provide fans with unique stays and local experiences across host cities. Their partnership focuses on enhancing accommodation options for travelling supporters.
- Diageo (FIFA World Cup Supporters) – Diageo, the global beverage leader, is part of the FIFA World Cup 2026 Supporters list. The partnership highlights responsible drinking campaigns and brand activations during the tournament.
- Home Depot (FIFA World Cup Supporters): To help build the foundation for the future of soccer in the U.S.
Who is the sponsor of the 2026 FIFA World Cup?
FIFA Targets $11 Billion Revenue Through US-Led 2026 World Cup. Budweiser will still be the official World Cup beer through the 2026 tournament in North America.
FIFA Announces AB InBev, American Airlines, Bank of America, Frito-Lay, Hisense, McDonald’s, Mengniu Dairy, Unilever (Dove Men+Care), and Verizon as official sponsors of the 2026 FIFA World Cup.
Who is the sponsor of the 2030 FIFA World Cup?
The 2030 centenary edition of the Soccer World Cup will be hosted across six countries on three continents, with Spain, Portugal, and Morocco as the main locations.
FIFA’s congress in 2024 is set to ratify the 2030 World Cup tournament. McDonald’s will still be the official World Cup partner through the 2030 FIFA World Cup tournament in Spain, Portugal, and Morocco.
FIFA Announces AB InBev, McDonald’s, Unilever, Coca-Cola, Hyundai, and more as official sponsors of the 2030 FIFA World Cup.
Who are the main sponsors of the FIFA World Cup 2026?
The main FIFA World Cup 2026 Sponsors list includes major global brands such as Adidas, Coca-Cola, McDonald’s, AB InBev, Mengniu, and Unilever, along with several new partners joining for the North American edition hosted by the USA, Canada, and Mexico.
How do companies become official FIFA sponsors?
Brands become official FIFA sponsors through long-term partnership agreements with FIFA, which provide global marketing rights, brand visibility at matches, and media exposure across all FIFA competitions.
What benefits do FIFA World Cup sponsors receive?
FIFA sponsors gain worldwide visibility, access to exclusive advertising rights, digital promotions, and engagement opportunities with millions of fans during one of the most-watched sporting events on the planet.
Will there be new sponsors for the 2026 World Cup?
Yes, FIFA continues to expand its partner network. The Chinese dairy company Mengniu is among the confirmed official sponsors for 2026, with more regional and global brands expected to join as the tournament approaches.
Hello good morning sir/madam,am Simon ndiritu kamau from Kenya, and I wish to join this coming world cup 2026,as a security officer ,I have an experience for security officer.Fifa world cup 2022 in Qatar am one of those who work as a security officer .I hope to hear a positive response from yours , Thank you
Here is detailed information about the Security Officer Position in the 2026 FIFA World Cup – https://www.fifaworldcupnews.com/security-officer-position-2026-fifa-world-cup/
FIFA World Cup 2026 Sponsors.
We are a social club in Blackpool, FY4 4DR and are football mad.
We intend to show all the matches on a big screen outside on our lawns. We will register as a Fan Base. We will offer a safe, controlled environment suitable for families. We will supply food and drinks.
Which companies in the UK are offering help with advertising, product support, fan memorabilia, information, that will make our location one of the best or thee best in our town