FIFA World Cup 2026 fans in North America are about to get their first close-up with football’s most famous prize. The FIFA World Cup 2026 Trophy Tour by Coca‑Cola is gearing up for its U.S. leg, offering free tickets to see the original World Cup trophy in 21 cities from March 24 to June 3, 2026.
Here’s what you need to know and how to secure your spot.
What is the FIFA World Cup Trophy Tour?
The 2026 FIFA World Cup edition marks 20 years of the FIFA World Cup Trophy Tour by Coca‑Cola and will be the largest tour so far.
Key facts about the 2026 tour:
- Organised by: FIFA and long‑time partner Coca‑Cola, which holds exclusive rights to the Trophy Tour.
- Global scope: Begins 3 January 2026 in Riyadh, Saudi Arabia, then visits 30 FIFA Member Associations across 75 stops and 150+ days.
- Host nations included: The trophy will travel through all three 2026 World Cup host countries – USA, Mexico, Canada – plus future hosts like Morocco, Portugal, Spain, Saudi Arabia and Brazil.
At each stop, fans can expect fan zones, immersive brand experiences, interactive football challenges and appearances by FIFA Legends, alongside the main attraction: seeing the original FIFA World Cup Trophy up close.
When and where is the Trophy Tour in the United States?
The U.S. leg of the Trophy Tour is scheduled from March 24 to June 3, 2026, with 21 confirmed stops. According to Coca‑Cola, the tour kicks off in Los Angeles and finishes in the New York/New Jersey area, which will also host the 2026 World Cup final at MetLife Stadium.
Full FIFA World Cup 2026 Trophy Tour Schedule and Host Cities
Confirmed U.S. Trophy Tour stops and dates:
- Los Angeles – March 24–25
- Las Vegas – March 28
- San Francisco Bay Area – March 29–30
- Salt Lake City – April 1
- Portland – April 4
- Seattle – April 5–6
- Chicago – April 14–15
- St. Louis – April 17
- Kansas City – April 18–19
- Dallas – April 25–26
- Austin – April 28–29
- San Antonio – April 30
- Houston – May 2–3
- New Orleans – May 5
- Birmingham – May 7
- Miami – May 9–10
- Orlando – May 11–12
- Atlanta – May 15–16
- Philadelphia – May 21
- Boston – May 30–31
- New York/New Jersey – June 3
Each stop will include opportunities for fans to see the trophy, enjoy entertainment, and engage with special programming built around the 2026 World Cup.
Are FIFA World Cup Trophy Tour tickets free?
Yes. Admission to the Trophy Tour events is free, but you must secure a timed-entry ticket in advance, and capacity is limited.
According to Coca‑Cola:
- The promotion is “NO PURCHASE NECESSARY” and open to legal residents of the 50 U.S. states and D.C. aged 18 or over.
- There are 237,200 tickets available across 22 U.S. location prize pools, and the offer ends June 2, 2026, or when all location ticket allocations are gone – whichever happens first.
Because tickets are first‑come, first‑served, popular cities and weekend time slots are expected to book out quickly.
How to get FIFA World Cup 2026 Trophy Tour tickets (step-by-step)
Coca‑Cola has opened a dedicated Trophy Tour ticketing portal for U.S. fans. The process is straightforward:
1. Go to the official Coca‑Cola Trophy Tour page
Visit the “Join the FIFA World Cup 2026 Trophy Tour by Coca‑Cola” page on Coca‑Cola’s U.S. site. The Yahoo/USA TODAY report directs fans to Coke’s official ticket portal for the U.S. tour.
2. Log in or register
You’ll need a Coca‑Cola account:
- Log in if you already have one, or
- Create a free account with your email and basic details.
3. Claim your ticket allocation
Once logged in, tap the button on the FIFA World Cup 2026 Trophy Tour page to “get 4 tickets applied to your account” – this sets your maximum allocation per user.
- Each registered user can claim up to four tickets total for their chosen stop.
4. Choose your city, date and time slot
Next, visit the Tickets section within the portal:
- Select your preferred city from the list of Trophy Tour stops.
- Choose the date and entry time that works for you.
- Confirm your selection to finalize the booking.
5. Secure and save your digital tickets
After confirming your booking:
- Your tickets will be issued as digital passes.
- Save them to your phone’s digital wallet (Apple Wallet / Google Wallet) or
- Print the tickets from the confirmation email before the event.
Coca‑Cola notes that the initial “claim” step does not itself issue tickets – you must still pick your city and timeslot to receive valid event passes.
Important: Tickets grant event access but do not always guarantee an individual photo with the trophy; capacity and access may vary by market and venue.
What to expect at a Trophy Tour event
While each location can tailor the experience, FIFA and Coca‑Cola outline a common set of features:
- View the original FIFA World Cup Trophy up close.
- Immersive fan zones with music, lights, and World Cup‑themed experiences.
- Interactive football challenges and mini games.
- Appearances by FIFA Legends and local football ambassadors at selected stops.
- Merchandise, photo ops and branded activations celebrating the build‑up to 2026.
Some international stops (like Johannesburg and Cape Town) run all‑day, festival‑style events from 10 a.m. to 6 p.m., with free tickets but limited capacity. U.S. stops are expected to follow a similar fan‑festival model, with timed entry controlling crowd flow.
Key tips to make sure you don’t miss out
- Book early: With a fixed ticket pool and multiple major markets (Los Angeles, New York, Dallas, Miami, etc.), prime days and time slots will disappear quickly.
- Double‑check your email: All confirmations and ticket PDFs are sent via email; check spam/promotions if you don’t see them.
- Arrive on time: Timed-entry windows are enforced to manage queues and capacity. Late arrival could mean less time inside the event.
- Use only official channels: Tickets are free; avoid any resale or third‑party sites claiming to sell Trophy Tour passes. Use Coca‑Cola’s official site and, for global information, FIFA.com/trophy‑tour.
Why this Trophy Tour matters
The 2026 FIFA World Cup will be the biggest in history, with 48 teams and 104 matches across 16 venues in the United States, Mexico and Canada. For many fans, the Trophy Tour is the closest they will ever get to the sport’s most coveted prize.
Coca‑Cola and FIFA say the FIFA World Cup 2026 Trophy Tour is designed to celebrate 20 years of taking the trophy to fans, and to “connect fans to the magic of the game” as the countdown continues to the first 48‑team World Cup.
For supporters in North America, that countdown — and your chance to stand a few feet from football history — starts with a free, timed ticket and a packed Trophy Tour calendar beginning this March.
