Nobody could have thought that the biggest football rival clubs of the world will come together as a social network, but it actually happened through the world’s first ever sports social network startup ‘DUGOUT‘. One year ago, some high-profile clubs such as Manchester City, Liverpool, Paris Saint-German, Barcelona and AC Milan come together as its initial investors. Later on Arsenal, Chelsea and FC Barcelona joined them, betting they could collectively form their own media entity.
As it hits 8.5 million monthly active users, earlier this month Dugout partners with America’s Major League Soccer (MLS). The main idea behind the Dugout is to bring the fans access to the soccer world beyond the matches.
There are total 74 clubs, one football federation, two leagues, 107 players and multiple influencers who signed up for Dugout.
All these members have their own page that is regularly updated with backside contents of the match. Yes, you are right, We are saying about behind-the-scenes content that shows players at the training ground, at their houses and taking part in games such as keepie-uppie challenges.
You can also be motivated by watching the motivational videos from eccentric French left-back Patrice Evra.
Production team works directly at places such as the Nou Camp and Etihad Stadium for a regular stream of original content.
Sports First Social Network Dugout
Dugout has gained 69.2 million users since launch and achieved 151.5 million page views since then, said Dugout’s president Matthew Baxter.
He said that they are aiming to challenge Sky Sports or Jeff Stelling but in present time they don’t have the rights to show the matches. FIFA World Cup 2018, Russia is coming next year and this startup thinks that there are lots of opportunities next year around the World Cup too.
They are also planning to go with other sports like Rugby also but Baxter thinks that he has got a long way to go, he wants to sign up as many leagues, federations, clubs and players as possible.
He wants Dugout to be the place fans go for the 22 hours in a day when a football match isn’t happening.
Football is one of the famous game of all times and hats off to Matthew Baxter for creating the world’s first ever social network startup.